Million Dollar Marketing in All Price Ranges
Cindy Cole Fine Homes is recognized for our innovative, cutting-edge advertising. Our Million Dollar Marketing includes high-quality, professional photography, placement on 100-plus websites, direct mail campaigns, email promotions, expert copywriting, and Realtor caravans – regardless of price point.
We believe in Laser Focus for Big Results. By concentrating our marketing and our focus on only luxury properties on or near the water in Destin and South Walton, we dominate market share in that category. We do a few things really well, and we don’t try to be all things to all people.
We are on top of who’s doing what in the markets we serve. We usually know ahead of time which homes may be coming up for sale. We sell a house before putting it on the market about 10% of the time. We also know who is buying, whether the buyer is represented by us or not. In the agent community for homes along the water, we are the go-to source for information.
While we work in a competitive business, we believe in welcoming hospitality and reliable cooperation with other real estate agents. Since we know real estate along the beach, better than most, we serve as a source for education and information on the idiosyncrasies of waterfront real estate. We offer agents access to listings prior to public offerings, non-threatening agent accompanied showings, unbranded marketing materials, and legendary agent-only open houses.
Buyer and Seller Networks
We network, socialize, travel, and entertain in the sphere that we serve. Every person we meet that might buy or sell a home, every person that inquires about one of our listings and all of previous clients hear from us on a regular basis. We consistently maintain, expand and improve our databases through lead capture systems and hands-on data mining.
Solid Business Backgrounds
Our team is comprised of business leaders. Associate Broker Cindy Cole has an extensive background in executive level sales and advertising and has been a successful entrepreneur for more than 20 years. Prior to gaining her real estate license, Sales Associate Beth Beno co-founded a custom home building business with her husband, a well-respected Northwest Florida builder. Donna Rainwater, Realtor Associate and General Manager, served for 20 years as the President of a multi-location car rental company.